Websites
The redesign project objectives included addressing the navigation, defining the user experience, treating the site with graphical design and fixing any broken usability issues. The project objectives was to deliver a 25% increase in conversion, drive upgrades, increase the ICCA score and drive MTM transactions.
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The lastminute.com project involved focussing on a user centric approach - increasing commerical opportunities and presenting a consistent brand throughout Europe, using a framework grid. My role was to experiment with look and feel ideas based on the new corporate identoty documents.
The website redesign was built with the user in mind - Independent, Maturing and Comfort Orientated Traveller. The design reflected proactive customer care, only high quality travel products combined with function and inspiration.
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I worked closely with Hamilton Ice Sculptiure to design a website to showcase their works of art. They wanted to produce a site that could showcase their portfolio, at the same time optimising the site for accessibility and SEO were just as important. The site is currently in development.
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Floor 3, 172 Albion Road, London, N16 9JR
Phone: +07973 450 536, Email: gneville@me.com
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