T-Mobile Website Redesign Synopsis

Project Objectives

The Vision

To be bold in how we present page content and design, showcasing our customer services, promoting online as the channel of choice.
To create a branded and engaging user experience that simplifies and informs intuitively from sales to service encouraging our customers to return regularly.

Aims

Provide a more focused design, with easier to understand content
Help the user with a clear hierarchy of the page
Create a flexible design that can be easily maintained by the T-Mobile team Make the user journeys consistent and enjoyable
Bring the brand values into the design
Make the page content more structured and helpful

The Approach

The process we worked to was highly collaborative and iterative, focused on rapid delivery and development, We considered the user flows for each section, producing hand drawn high level designs then formalised in wireframes. Templates were the selected from these for graphic design.

T-Mobile Personas
A 2 day workshop was held to develop personas

T-Mobile
Hand drawn user journeys

T-Mobile

T-Mobile
Wireframing

Responsibilities

Defining User Journeys
Wireframing
Prototyping
Visual Design with Brand Alignment
Iconography

Recommendations

It's been a pleasure working with Grant. He's a fearless designer, who thrives on challenging projects. Grant has a refreshing outlook on problems, no matter how tough the task, its his humour and enthusiasm that keep the team going. He sees websites with a broad vision and knows which aspects need to be addressed from a user experience view, by balancing the needs of the user and the business owner. A very fine addition to any UX team out there.

Vishwas Rathod - UI Team Leader T-Mobile